About LeadSnout
We're on a mission to help teams focus on the leads that matter most.
Why LeadSnout Exists
LeadSnout started with a simple conversation.
A marketing consultant was helping insurance agents manage a growing volume of inbound leads. His problem wasn't generating leads — it was understanding their quality and deciding where they should go.
"I know exactly what makes a lead good for each client. I just need a way to define those rules, apply them automatically, and sort the leads accordingly."
He wanted:
- A way to score each lead based on custom criteria
- A way to invalidate bad leads automatically
- A way to route leads to different clients depending on score, tier, or status
- And a way to make these rules transparent and adjustable
No existing tool gave him that flexibility without massive setup, custom coding, or enterprise pricing.
So LeadSnout was born — a simple, transparent layer that sits between your lead sources and your CRM, giving you full control over how leads are evaluated, scored, and routed.
What LeadSnout Stands For
1. Transparency
Lead quality shouldn't be random or subjective. You should always know why a lead is scored the way it is.
2. Control
Businesses evolve, and your definition of a "good lead" changes too. You should be able to adjust qualification logic anytime — without engineering.
3. Consistency
Teams perform better when the lead flow is predictable. LeadSnout ensures every lead is processed the same way, every time.
4. Simplicity
Complex lead systems shouldn't require endless configuration. LeadSnout is designed to be easy to set up, test, and refine.
What LeadSnout Does (In Plain Terms)
LeadSnout helps businesses:
- Define the exact characteristics of a qualified lead
- Block or flag leads that don't meet your criteria
- Score leads with customizable logic
- Route leads to the right place based on rules
- Filter and view leads by source to understand performance
- Keep CRMs clean and teams focused
All without needing a data scientist or a marketing ops team.
Portability & Flexibility
LeadSnout gives your company the flexibility to try many different lead sources or CRMs, preventing vendor lock-in. Since LeadSnout sits between your lead sources and your CRM, you can easily switch between providers without losing your qualification logic or having to rebuild your rules from scratch.
The Mission
To give businesses a simple, powerful way to make lead quality measurable, transparent, and controllable — so teams can focus their time where it matters most.
Take control of your lead quality — not just your lead volume.
Start scoring and routing leads in minutes.